Veronica Mars, created by screenwriter Rob Thomas (not to be confused with American rock singer Rob Kelly Thomas of Matchbox Twenty fame), made it's television debut in 2004. The series was cancelled in 2007 but not before receiving critical acclaim.
"...the series premiered in September to 2.49 million American viewers. The critically acclaimed first season's run of 22 episodes garnered an average of 2.5 million viewers per episode in the United States. Veronica Mars appeared on a number of fall television best lists, and garnered several awards and nominations. During the series' run, it was nominated for two Satellite Awards, four Saturn Awards, five Teen Choice Awards and was featured on AFI's TV Programs of the Year for 2005." - wikipedia.org
Veronica Mars, famously played by Kristen Bell, was originally written as a young adult novel with a male protagonist. Thomas (again, not MB20 Thomas) changed the gender believing a noir story told from a female point of view would be more interesting and original.
After the show's cancellation, Thomas wrote a script for a feature film continuing the series but Warner Bros. declined to fund the project. As anyone denied funding from the WB would do, Thomas and Bell took to the Internet. They began a Kickstarter campaign in March of 2013 to raise the money needed to produce the movie. In record breaking time of less than 10 hours, the $2,000,000 goal was reached.
The Veronica Mars Kickstarter campaign broke several records including: Fastest project to reach $1 million - Fastest project to reach $2 million - All-time highest-funded project in FILM category - Third highest-funded project in Kickstarter history - Most project backers of any project in Kickstarter history.
And we have the Veronica Mars movie weeks before you'll find it on Netflix and Redbox. Watch the trailer below and then the movie tonight!
Or this weekend. Whichever works best for you.